CCD Business Strategy 2010 - 2015
CCD’s BUSINESS STRATEGY 2010 – 2015
‘helping communities help themselves’
CCD Trustees approved a new strategy for the period up to 2015 at its Board meeting in March 2010. This has been in development for many months and has involved members, users and funders of CCD. You can find the full document [ here ]
CCD’s Vision and Mission were considered to be still valid. However, considerable work has been done in reviewing and refining our values as a foundation for our forward planning. These are as follows:~
We value people
We value community
We value professionalism
We value environmental responsibility
We value good communication
From these values and our understanding of the context in which we are working, we have derived a ‘success formula’ for CCD.
- We work closely with and understand rural communities
- We are well positioned to champion rural issues
- We are flexible and dynamic in responding to community needs
- We have strong leadership and highly motivated staff
- We are professional and provide high quality services
- We collaborate and work well with others
- We promote good ideas and innovation and celebrate success
We have then derived Key Performance Indicators by which we will measure our success as an organisation.
- Customer/Stakeholder Satisfaction
-
Communication interventions increasing awareness of issues facing rural communities and the role of CCD
- Improvement in stakeholder involvement
And from 2011 onwards
- Increase in ‘take-up’ of CCD services
MAIN FOCUS OF OUR WORK
This is divided into three areas – our work with communities and our supporting work on service delivery and managing our resources with 12 Aims in total. A brief outline follows:
Our Work with Communities
1. Encouraging Enterprise and Innovation
Aim
To enable communities to develop innovative and enterprising approaches which solve rural problems, provide local services, and improve the quality of community life.
Main Objectives: Enterprise for All; Social Enterprise; Community Learning
2. Improving Services and Facilities
Aim
To ensure that the needs and aspirations of people living in rural communities are met through access to a wide range of services and fit-for-purpose facilities.
Main Objectives: Community Facilities; Access to local services; Transport
3. Championing Inclusion and Challenging Disadvantage
Aim
To ensure that every resident is able to fully participate in rural community life. To highlight barriers faced by communities, families and individuals – including lack of affordable housing – and develop local strategies and actions to address these.
Main Objectives: Social Inclusion (disadvantaged groups); Social Inclusion (CCD’s own services); Affordable Housing
4. Promoting Democracy and Participation
Aim
To support communities in working together for a healthy democratic system, encouraging people to take an active part in community life.
Main Objectives: Local Councils; Community led planning; Voluntary Groups
5. Caring for our Environment
Aim
To support communities in valuing and enhancing our environment, taking action to mitigate the impact of climate change, and maximise the sustainable use of natural resources.
Main Objectives: Climate Change; Environment Planning; Natural Resources
Delivering our Services
6. Service Delivery
Aim
To provide a high quality service, taking account of the needs of all our customers
7. Managing Our Operations
Aim
To be a well run, well managed, and highly effective organisation.
8. Marketing and Communications
Aim
To provide a clear, consistent and positive message about our services, values, quality and professionalism, and to improve awareness of CCD and of issues affecting rural communities.
Our Resources
9. Governance
Aim
To be a model of good governance, with the Board leading CCD strategically, and with Trustees and the wider membership promoting CCD and participating in relevant aspects of the organisation’s work.
10. Personnel
Aim
To ensure that staff and volunteers are appropriately qualified and experienced, highly motivated, and supported in developing their individual and team roles.
11. Finance
Aim
12. Infrastructure
Aim
To maintain and develop the operational capabilities of the organisation, reviewing and upgrading our physical and technological resources.
CCD staff and trustees at Business Plan awayday July 2009.
More detail
More detail on the above plus an outline of our analysis of the context in which we are working, and sections on risk and continuous improvement can be found in the full Strategy document (see head of page for link)
Requires Adobe Acrobat [ Download Acrobat Here ]
